Visitors to Manchester this week have been visibly amused to be arriving into Olivia Deansgate station, with many posing for selfies in front of the temporary sign. The tribute to the chart-busting musician is just one indication of how Manchester is embracing the arrival of the Brit awards on Saturday, the event’s first venture outside London in its five-decade history.
The two most important metrics for email marketing are open rate and click-through rate. If your emails aren't opened, subscribers will never see your full marketing message, and if they open them but don't click through to your site, your emails won't convert.
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This doesn't mean you should abandon SEO and focus exclusively on AIO. The two approaches are complementary, not competing. People still use Google extensively, and traditional search traffic remains valuable. The point is that comprehensive visibility requires optimizing for both channels. You need your content discoverable through conventional search engines and reliably cited by AI models. This dual approach captures traffic from users regardless of which discovery method they prefer.
This story was originally featured on Fortune.com